The big craze in the pre-teen world today are sneakers with a wheel or two embedded in the soles. They are called Heelys, and they are one of the hottest products on the market. Heelys were invented in 2000 and seem to have gained consistent popularity where today they are a common site throughout the world. Because of this popularity and uniqueness, inventor Roger Adams foresees Heelys becoming an action sport.
Heelys are considered a form of skating, much akin to in-line skating. The way they work is that they allow the skater to transition from walking to skating almost effortlessly with a shift in weight. "Heeling" is the term used when the skater is rolling. Advanced users of Heelys can perform tricks, as there is a nylon plate in the center that allows you to use them on grinding rails. By far, most kids just like the fact that they can roll from one place to another with flair.
Advantages to Heelys
- They are stylish and come in a wide range of colors and styles for both girls and boys.
- They require no additional equipment for use. You just put them on and you are ready to roll.
- The wheel is removable to provide comfort.
- They are built to be durable and out last regular sneakers because of their need to be functional.
- They do not leave scuff marks on floors.
Disadvantages to Heelys
- Heelys can run anywhere from $59.99 and up (retail). That is pricey for a kid who will outgrown them in a year or two.
- Many places have banned the use of Heelys like schools, malls, and amusement parks because of safety issues.
- They are not built for all terrains. They can get ruined on surfaces that are not smooth.
- Kids generally are not wearing safety gear with Heelys because of the mindset that they are sneakers. This is a risk that you should consider, especially outdoors.
- When kids are not "heeling," some believe the shoe to be uncomfortable to walk in. It is like wearing a 2-inch heel and lots of kids have resorted to walking on their toes.
So, are Heelys here to stay or just a fad passing through? If you ask a pre-teen, he is liable to say they are here forever. Over 4 million pairs were sold in 2006. You cannot argue with success. As of April 16, 2006, Heelys shares have continued to rise, and experts are forecasting continued growth for this company for the next several years, according to MSNBC and Associated Press. Looks like we are going to keep the good times "rolling" for now.
